Currently based in New York City, Dave Alpert has deep experience in general and direct copywriting, concepting and creative direction.
Dave has held staff positions at Foote, Cone & Belding (FCB), Grey Direct International and o2kl. As a freelancer, he has served more than two dozen clients including Rapp, Digitas, Grey, Draft. Vertic, Standard & Poor’s, Thomson Financial, Strikeforce (Alcon Surgical), CareConnect Health Insurance, PMX Agency and Omnicom (OMD, PHD, Javelin Marketing).
Dave’s experience spans the range of media to include print, mail, radio, TV, outdoor, transit and digital. He has worked with clients in more than a dozen key sectors including financial services, telecom, technology, health care and insurance. His ability to understand even the most technical or esoteric subject matter ensures that projects are completed quickly and accurately. Career highlights include:
AT&T Business (Re-branding )
Dave and Art Director Ron Castaldo spearheaded the re-branding of AT&T Business Services. In so doing, they were instrumental in a $400-million account win.
AT&T Wireless (Re-branding )
Dave and Art Director Ron Castaldo found a simple yet highly-effective re-branding solution for AT&T Wireless.
CareOne Financial (TV)
Dave concepted and wrote the DRTV spot that reduced the client’s CPR from $76 to $27.
COPD Foundation (New Business Pitch-Integrated)
By presenting a high-impact, integrated program consisting of print, digital and mail, Dave and his team outpaced the competition and secured the account.
Chase Continental Credit Card (Mail)
Dave wrote the first direct mail package to beat the client’s renowned 15-year control.
City Harvest (Cynthia Nixon Keynote)
The Keynote Address for City Harvest’s 2005 Gala remains one of Dave’s favorite pieces.